About OUR Company
Our Founder Swati Joshi started the company because she knows her 25+ years of communications and marketing expertise and leadership can help leaders and companies be stronger and deliver business outcomes. Established in January 2020, Beacon Partners is all about helping leaders and mid-sized companies create targeted communications strategies, build high-performing strategic Communications teams and manage organizational change … all to influence audience behavior and drive business outcomes.
The company’s name builds on Swati’s love for lighthouses and passion for communications. Beacon represents the hope lighthouses give mariners and we offer our clients; Partners is what we want our relationship with clients to be as we work together. We have worked with global clients in a variety of industries including energy, industrial services, construction and packaged foods.
ABOUT OUR FOUNDER
Swati Joshi is an award-winning global communicator and strategic business advisor. She has more than 25 years of communications and marketing experience with international conglomerates General Electric Company and Siemens. She has worked in and traveled to 70+ countries on 6 continents, both professionally and personally.
Swati is an expert in her field, providing strategic business counsel to senior executives and delivering integrated communications strategies and campaigns for targeted audiences, including employees, customers, trade media and market/industry. She’s built, coached and mentored high-performing Communications teams of various sizes and skills. And her expertise spans a variety of industries, including energy, automation, industrial services, technology, construction, packaged foods and manufacturing.
She spent ~20 years at GE, holding a variety of communications leadership roles, including Communications Leader for GE’s $8B Power Generation Services business and Director of Communications for GE’s $15B Power Services business. Some of her most recent achievements include:
Overseeing and coaching a team of ~30 communications experts
Launching 6 new products in 2 years with targeted communications strategies and extensive pipeline opportunities
Introducing the Power Services business and FieldCore subsidiary, from purpose and brand identity to launch strategy and content assets
Leading 2 CEO transition communications strategies
Winning multiple industry awards, including IABC Atlanta’s 2018 Best in Show, for outstanding communications campaigns and digital content assets
She also worked at Siemens Energy & Automation as a communications specialist, where she earned an Employee of the Year award.
An Atlanta resident for more than 25 years, Swati is a Cheesehead at heart. She hails from Wisconsin, where she earned a Bachelor of Arts degree in public relations and marketing from Marquette University in Milwaukee. She loves visiting lighthouses, spending time on the water, watching plays and musicals, and traveling the world. Charitable organizations Kate’s Club, the American Heart Associations and MU’s College of Communications hold special meaning to her.
